The story of Bucher began in a workshop ...
Two hundred years later Bucher has become one of the most important Swiss technology companies, with production sites worldwide. This growth has required them to be perceived as an entity in the global market. A marketing strategy emphasizing “simply great machines” is taking the Bucher brand toward its goal.
From an agency to a true partner: since 2003, we accompany Bucher on all matters of branding.
What once started in a garage in a village on the border of Switzerland, 200 years later is a leading Swiss technology group with production sites on a global scale. This enormous growth requires a brand that positions and represents Bucher as a larger whole on the market. On its way, we are accompanying Bucher.
We develop a brand for Bucher that involves all divisions and manages to create an overall shared identity.
Based on an umbrella brand strategy, we create a strong internal self image as well as a sense of community, bringing the divisions closer together, strengthening Bucher in the global competition.
What we did
By implementing a range of lighthouse projects, we are continuously bringing the promise of Bucher to life.
Corporate publishing since 2005
Design of the Bucher website
Brand platform with hands-on guidelines and templates for all Bucher divisions
Exhibition appearences for Bucher municipal
Campaign elements for the 200 year anniversary
The numbers speak for themselves
5 divisions – one identity
2003 as the very starting point of a truly cooperative brand development