MD Web Cases Bucher 03


Sustainability in practice


  • Industrial


  • Positioning
  • Purpose, mission, vision
  • Market and brand equity insights
  • Messaging and claims

The story of Bucher began in a workshop ...
Two hundred years later Bucher has become one of the most important Swiss technology companies, with production sites worldwide. This growth has required them to be perceived as an entity in the global market. A marketing strategy emphasizing “simply great machines” is taking the Bucher brand toward its goal.

The situation

From an agency to a true partner: since 2003, we accompany Bucher on all matters of branding.

What once started in a garage in a village on the border of Switzerland, 200 years later is a leading Swiss technology group with production sites on a global scale. This enormous growth requires a brand that positions and represents Bucher as a larger whole on the market. On its way, we are accompanying Bucher.

MD Web Cases Bucher 05
MD Web Cases Bucher 02
MD Web Cases Bucher 06
MD Web Cases Bucher 04

Our strategy

We develop a brand for Bucher that involves all divisions and manages to create an overall shared identity. Based on an umbrella brand strategy, we create a strong internal self image as well as a sense of community, bringing the divisions closer together, strengthening Bucher in the global competition.

What we did

By implementing a range of lighthouse projects, we are continuously bringing the promise of Bucher to life.

  • Corporate publishing since 2005
  • Design of the Bucher website
  • Brand platform with hands-on guidelines and templates for all Bucher divisions
  • Exhibition appearences for Bucher municipal
  • Campaign elements for the 200 year anniversary
MD Web Cases Bucher 08

The numbers speak for themselves

  • 5 divisions – one identity

  • 2003 as the very starting point of a truly cooperative brand development

  • 500%+ market value at the Swiss stock exchange

  • Countless stories and strong ties which bind us

MD Web Cases Bucher 07

Need more details?

Contact MetaDesign Zürich