Metadesign Bj Bjdw Case Study 004

Beijing Design Week 2015

What was your first impression when you arrived in Beijing?

Sector

  • Arts & culture

Services

  • Brand identity systems (CI/VI)

This was the question posed to visitors during Beijing Design Week at an exhibition presented by Beijing Postcards historian Lars Ulrick Thom and photographer Jens Schott Knudsen. The pop-up community space was designed to celebrate the history of Beijing’s Dashilar neighborhood through a series of walks, maps, and photos.

Metadesign Bj Bjdw Case Study 001
Metadesign Bj Bjdw Case Study 003
Video is loading…
Metadesign Bj Bjdw Case Study 006

“We wanted to tell the important but often forgotten story of how Beijing’s Dashilar neighborhood played a pivotal role as the melting pot of Beijing.”

Lars Ulrick Thom, Director and Founder, Beijing Postcards

Metadesign Bj Bjdw Case Study 005
Metadesign Bj Bjdw Case Study 007

There’s a beauty in how this quieter, older version of Beijing remains part of the city’s urban fabric – something I try to bring out in my photos.

Jens Schott Knudsen, Photographer

Need more details?

Contact MetaDesign Beijing +8610 85 88 32 58