201020 13 Street Pillon 1

Retail concepts:
Volkswagen

Branche

  • Automotive & mobility

Servicedienstleistungen

  • Spatial design (retail, trade, signage)
Video is loading…

The Situation

The New Volkswagen – a brand reinvents itself. With the new brand design the group creates more than just a new visual brand presentation. They initialize a new, holistic brand experience covering all touchpoints and all channels. The roll out of the new brand design was done globally at every dealership leveraging available assets that could be integrated in the new look and feel. The particular challenge:

  • Different architectural styles and area sizes
  • Incorporate existing stock elements
20190814 VW NBD 0311
20190814 VW NBD 0224
AD

Our solution

By designing a modular, scalable furniture and facility system, MetaSpaces helped Volkswagen transform its dealership facilities into experiential customer landscapes. Now dealers have the freedom to rapidly launch new dealerships and upgrade existing ones–quickly and inexpensively.

20190814 VW NBD 1695

Want to find out more about Virtual Brand Spaces? Go to our dedicated product page.

Mehr Informationen?

Kontaktieren Sie MetaDesign Berlin +49 30 59 00 54 0