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Volkswagen

How do you steer a global brand that has been moving people for generations, but whose markets could hardly be more varied?

Branche

  • Automotive & mobility

Servicedienstleistungen

  • Positioning
  • Market and brand equity insights
  • Dynamic design guidelines
  • Brand governance (blueprint and monitoring)

As the global lead agency for Volkswagen, MetaDesign has been developing brand experiences and brand strategies for the automobile company for over 20 years.

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Over the past 20 years, MetaDesign has put more than 5,000 Volkswagen projects on the road, working with over 300 different partners, so 250,000 employees and millions of customers around the world can experience “their” brand every day.

“A consistent brand experience across all touchpoints around the world is our number-one means of solidifying the Volkswagen brand even more.”

Xavier Chardon, Head of Marketing, Volkswagen

Mehr Informationen?

Kontaktieren Sie MetaDesign Beijing +8610 85 88 32 58