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MetaDesign Appears in "Page by Page: Ten Years of Designing with Adobe InDesign"
15 July 2010
Recognition by Adobe Systems for years of design excellence
Works by MetaDesign were featured in the recently released Adobe book, which provides a history and celebration of Adobe InDesign and the people who use it. Works from MetaDesign San Francisco include the original, groundbreaking Adobe Creative Suite software packaging design, as well as the San Francisco Ballet season program and "Now You Know Treo" Palm user guide. The book also features the Neue Zürcher Zeitung Annual Report, designed by MetaDesign Zurich, and the Siemens typeface compendium, "Our typefaces", designed by MetaDesign Berlin.
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MetaDesign at the 2010 DMI Conference: "Re-Thinking...The Future of Design"
16-17 June 2010
Supporting sponsor of the annual DMI June Conference in San Francisco
MetaDesign is proud of our ongoing support of the Design Management Institute's annual June conference. This year's event, from 16 to 17 June at the W Hotel San Francisco, explores topical and upcoming design issues, from corporate identity to interface design, and from brand to design thinking. Speakers at the conference will be coming from around the world, representing industries and institutions as diverse as education, consumer electronics, healthcare, and government.
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MetaDesign Creates New Brand Platform and Identity for Alteryx
27 April 2010
The new Alteryx brand brings freedom, flexibility and creativity to generating insightful business intelligence
Already in business for over a decade with the name SRC, LLC, the company had become a recognized leader in the field of geographic business intelligence software and services. To signal the expansion of the company's presence beyond spatial, the firm decided to change its company name from SRC to Alteryx and reposition their brand with a clearly articulated brand promise and customer offer.
MetaDesign was engaged to develop a differentiated and refined visual and verbal presence to tell the Alteryx story. MetaDesign developed the brand promise of 'Inspiring Ingenuity' and created a brand platform that highlighted how no other technology produces valuable insights as quickly, from as many data sources, or with as many deployment options as Alteryx.
"The Alteryx brand initiative is a great example of strong management decision-making," said Alexander Haldemann, CEO of MetaDesign San Francisco. "The focus on Alteryx resulted in a radical simplification of the brand portfolio, which will ensure the highest level of efficiency in all marketing efforts, and will support the future growth of the business."
To emphasize the generation of new insights from varying data sources, MetaDesign designed a visual design system comprised of overlapping trapezoids to show how integrating diverse concepts can create something entirely new. The main colors are blue, green, and yellow, conveying aspiration, growth, and creative energy.
"MetaDesign was able to help us simplify and clarify our value to our community, and bring our new brand to life both visually and verbally," noted Olivia Duane Adams, Executive Vice President, Marketing at Alteryx.
About Alteryx
Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global data revolution in Geographic Business Intelligence. Through smart, extensible solutions from the desktop to the Web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx hosted, on-premise and hybrid SaaS solutions integrate spatial intelligence into the enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, LLC has offices in Orange, Calif., and Boulder, Colo.
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MetaDesign Wins Nine ReBrand 100 Awards
25 February 2010
Recognition from one of the world's most highly regarded branding competitions
MetaDesign was recognized by ReBrand today with nine awards in almost every category, including two awards with the highest honor, Best Of. ReBrand 100 is an international, juried competition that showcases excellence in brand repositioning.
The awards are:
Best Of
Alpiq, one of Europe's largest energy providers
Medi, a leading specialized medical company worldwideDistinction
Helsana, Switzerland's largest health insurerMerit
McAfee, the world's largest dedicated security company
Munich Health, a new international healthcare venture
Zhejiang Daily Press Group, one of China's most innovative media groupsNotable
CPP, Inc, the exclusive provider of the Myers-Briggs Type Indicator
Deutsche Post/DHL, the world's leading mail and logistics group
Munich Re, the world's leading re-insurerTwo awards (Award of Merit and Notable Award) recognize brand transformation work from MetaDesign San Francisco.
For McAfee, MetaDesign created a packaging solution that differentiates the brand via the use of liberating and empowering imagery that signals freedom from worry about PC security.
CPP, Inc is the sole provider of the Myers-Briggs Type Indicator, the gold standard in people assessment. MetaDesign transformed the company's highly functional Web presence into an experience of expert personal guidance that better connects the CPP brand to its core audience of human resource professionals.
"A strong brand has great value as the basis for effective communications, particularly in challenging economic conditions," noted Alexander Haldemann, CEO of MetaDesign. "We seek to inspire companies to think about their brands not as a cost of doing business, but as an investment in leadership."
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MetaDesign Creates Brand Identity for Innovative iPad Developer
28 January 2010
Inkling Awakens Curiosity with Launch of its Learning Software Platform
MetaDesign created the brand positioning and identity for Inkling, an innovative new business that has developed the world's first end-to-end platform for mobile learning. The highly anticipated platform will be available this spring for Apple's family of touch-enabled devices, including the groundbreaking new iPad.
"MetaDesign helped us define and develop our core brand attributes and delivered a design that is evocative and sophisticated," said Matthew MacInnis, CEO of Inkling. "Our identity will set us apart in this exciting new market."
Inkling recently announced plans for its end-to-end platform for learning content, bringing rich interactivity and social interaction to the iPad. Built for both K-12 and higher education, the Inkling platform will change the way an entire generation learns.
"We created an identity that represented Inkling's mission with a design based on the concept of revelation," said Bill Hill, President and Founder of MetaDesign San Francisco. "True to the company's brand promise, the design evokes a sense of awakening curiosity and wonder."
About Inkling
Inkling was founded to meet the changing needs of publishers, educators and students in an emerging medium. With a belief in the power of the individual, Inkling makes it easier for every learner to realize his or her unique potential. Founded in 2009, Inkling is backed by some of Silicon Valley's most forward-thinking investors.
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The Challenges of Branding in a Merger Situation
28 January 2010
Alexander Haldemann and Sandro Mesquita present the Alpiq merger case study at the Executive MScom Alumni Association, University of Lugano
A branding project is for every organization a particular challenge: established communication solutions are redefined, new processes put in place and attention of all stakeholders is at the highest level. However, the challenge is far greater in a merger situation, when the brand work faces significant variables: the future strategy, organization and even the timing is often unknown. The merger of Atel and EOS is no exception. Under the brand Alpiq over 10,000 employees in 29 countries were united, forming Switzerland's leading energy business and a major European player.
Sandro Mesquita
Sandro Mesquita is Head of Corporate Brand Management and Marketing & Communications Switzerland for Alpiq. He is holder of the Executive Master of Science in Communications Management from the University of Lugano. He has been working for more than 15 years in the Marketing and Communication fields for telecommunications and utilities companies.
Dr. Alexander Haldemann
Alexander Haldemann is a Member of MetaDesign's Executive Board. He studied International Management at the University of St. Gallen and received his doctorate from the University of Zurich. With MetaDesign for over ten years, Alexander Haldemann consults clients in strategic branding and communication issues. He lectures at business schools in Europe and the USA.
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MetaDesign Creates the 2010 Software Packaging for McAfee
4 December 2009
A new design system helps position the world's largest dedicated
security technology companyMetaDesign is pleased to announce with McAfee, Inc. the release of the 2010 editions of the McAfee line of security software for personal computers. The software packaging, designed by MetaDesign, expresses the company's mission to liberate PC users from worry about security threats via an open, approachable design and engaging human imagery. The new design was also extended to point-of-purchase materials, as well as the product imagery for the mcafee.com website.
"Our retail packaging is a highly visible sign of the McAfee brand to consumers around the world," noted Creative Director Beth Martinez. "The new design system brings our brand strategy to life at two of our most important touchpoints for consumers: the in-store and online shopping experience."
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MetaDesign Strengthens its International Focus
9 November 2009
Alexander Haldemann, PhD is named Chief Executive Officer
MetaDesign is aligning itself to better serve its clients in San Francisco, Beijing, Berlin, and Zurich. To intensify the teamwork within MetaDesign in the United States and Switzerland, Alexander Haldemann, Partner at MetaDesign Zurich, has been named CEO of the San Francisco office.
"Many of our clients are global players competing with companies around the world. We will now be able to offer them more integrated services by bringing together the experience, abilities, and resources we have garnered from our international office locations," he noted about the new organization.
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MetaDesign Wins Three red dot:communication design Awards
21 August 2009
At this year's red dot: communication design awards, MetaDesign won three awards for excellence in design quality. The jury of high-ranking experts honored the successful exhibit campaign, "Babylon: Myth and Truth", as well as the brand relaunch for the energy provider ENTEGA and identity work for Younicos, the energy storage experts.
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Identityworks Recognizes MetaDesign as One of the World's Top Ten Identity Firms
25 July 2009
Consultant Tony Spaeth's design Web site, Identityworks.com, lists MetaDesign as one of the world's top ten corporate identity agencies in its newly launched Forum area. The Identityworks Forum invites designers and strategists to share their thinking on topics in branding and design.
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MetaDesign Keynote Article Appears in Design Management Review
1 May 2009
"Truth Designed: Transformation Through Design Integration and Transparency" appears as the keynote article in the Winter 2009 edition of Design Management Review. The article addresses the application of increasingly robust technologies to communications and problem-solving in business, politics, healthcare and product development.
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MetaDesign Honored with ReBrand Awards
14 February 2009
MetaDesign is pleased to announce that several collaborative efforts by our project teams of directors, designers, production specialists, and project managers were honored with ReBrand awards.
Shared team achievements were recognized by ReBrand for work with Asia's leading luxury hotel group, Shangri-La Hotels and Resorts (Notable Award), the personal genetics company 23andMe (Notable Award), and the San Francisco Ballet (Award of Merit).
