Sony engaged MetaDesign to redesign the Sony VAIO notebook computer website and cast VAIO's great reputation through an experience where customers can learn about, customize and purchase a VAIO computer online.

MetaDesign created simple flows for the key user paths of exploring, learning, and purchasing. A uniquely VAIO visual design language was created that incorporates content from Sony Pictures, and establishes guidelines for product photography highlighting VAIO's functional and alluring design.

The improved design immediately resulted in increased sales conversions and a faster time-to-purchase for online customers. As a result, the interface and information design is to be implemented by Sony across other product lines sold online.