MetaDesign developed an online guest experience strategy, renewed visual design system and website for Shangri-La Hotels and Resorts, Asia-Pacific's leading luxury hotel group.

MetaDesign's work creatively solved complex interaction design challenges in a format that creates a fast, easy-to-use experience, while appealing to the visitor emotionally. The site is exemplary in defining a new standard for weaving together strategic brand-building and interaction design.

"Shangri-La's new website reinforces our values in a way that is vital and relevant," says Michael Leong, corporate director of E-Business for Shangri-La. "Going forward, our website may be the first point of contact for many guests. It is a powerful tool for us in communicating what guests will experience, even before they have set foot on our properties."