DAI works with business and government clients to deliver social and economic development solutions to developing and transitioning countries.
A fragmented visual identity and de-centralized marketing effort led to a common misconception that the firm was a US Government agency. DAI required a visual identity to re-position itself as an independent "world" agency.
A symbolic flag was created to represent DAI's unique and independent role in the global community. Three colored bars represent the core disciplines of the company: Agricultural Development; Economics & Finance; and Social Governance.
The globally patriotic identity mirrors the company's passion for humanity and the elevation of personal dignity in places where it is most needed.
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