CPP is a leading provider of assessment solutions for human resource professionals, offering products that meet individual and organizational development needs. CPP needed a new Web presence that would better convey the rich variety of their solutions in addition to their flagship product, the Myers-Briggs Type Indicator. The new site should meet a diverse audience from novices to experts, businesses to governments, US users to global audiences.

The result was a highly intuitive experience based on common people development themes, such as Team Building, Leadership, and Career Exploration. The brand concept of the 'Expert Personal Guide' was brought to life through considered messaging, crisp writing, warm imagery, and simplified navigation.