To clarify and express the Autodesk brand to the world, MetaDesign and Autodesk leaders worked together to refine and unify the company's visual language and brand presence. A revitalized communications system comprising narrative, corporate videos, application icons and brand guidelines enables the company to express itself consistently wherever the Autodesk name appears, whether online, in printed material, or within its own software.

The visual language also extends to the company's product packaging, as well as to its corporate Web site. The overarching communications platform captures Autodesk's positioning as the world leader in 2D and 3D design and the front-runner in the digital prototyping marketplace. Most importantly, customers now understand exactly what Autodesk does and how its products make them more successful.