For the groundbreaking introduction of Creative Suite, Adobe approached MetaDesign to help the company emotionally re-connect with its visually astute audience of creative professionals. The success of this project led to an ongoing relationship, which included the packaging and icon design for Adobe's Creative Suite 2, as well as the redesign of its corporate communications.

MetaDesign developed a style framework to distill the attributes of precision, beauty, and aspiration of Adobe's Creative Professional product. A design system employing natural forms as a metaphor for the creative process extended from the product packaging to software icons. MetaDesign was retained following this project to reconsider the overall look, feel and tone of Adobe's other business segments, including Enterprise and Consumer, in order to unify the company's visual communications through a single voice.